Ugonna Ibe-Ejiogu is a cultural strategist, curator, and founder of Yenwa Gallery and Cinnamon Lagos. Her work bridges art, sustainability, and creative entrepreneurship, with a focus on building systems that elevate African voices and practices. She previously led the revitalisation of the Guild of Professional Fine Artists of Nigeria and has consulted on environmental and cultural projects across Lagos and Abuja. Ugonna holds a Master’s in Management from Harvard University, complemented by an academic foundation in Art History from Sotheby’s Institute of Art and a Bachelor of Science in Biology from the University of Texas at San Antonio. In this interview with KENNETH ATHEKAME, she spoke about the state of the Nigerian creative industry and the roles of digital platforms and online sales in the growth of the Nigerian art market.